Sports marketing expert Roland Bischof sets new accents for 2022 with consulting on Qatar topics

Berlin, 12.01.2022

 With his 35 years of experience in the sports business, Roland Bischof is considered one of Germany’s most renowned marketing experts – but what many people don’t know is that he has been to Qatar more than 70 times since 2005 and knows the background, contexts and development of the country even in times before the world looked at the country as a result of hosting the World Cup and says: “If criticism and facts are properly classified, then Qatar might be a great opportunity for all to further, positive developments in the region”.

Therefore, he will set a special consulting focus for 2022 and concentrate his experience and expertise mainly on brands and personalities that need support with regard to the World Cup in Qatar, e.g. in communication or marketing. For this purpose, he will also offer coaching and workshops. www.doha.berlin

The public image of the desert state in Germany is largely negative and is increasingly becoming a problem for some protagonists. This has recently also been evident for FC Bayern Munich with its own fans. The Qataris are also not entirely innocent of the media coverage, which is unfavourable to them and frequently leads back to only a few sources, with their “media work” and so people often talk and judge about the sheikhs instead of talking with them.

Facts, contexts, and background knowledge are often neglected in an increasingly heated atmosphere, notes Roland Bischof, although they are eminently important and part of the solution. “Be critical but give the reformers time and thus a chance in first place,” says Bischof, “otherwise we only strengthen those in the region who don’t want reforms.”

Bischof, who has also advised numerous football players and top athletes exclusively since the mid-1990s, sees a great need for not only brands to inform themselves about facts and contexts, but also associations, clubs and, finally, the players. “Today, attitude is expected from the mature player, and he is furthermore in the spotlight – thus he has a special responsibility as a role model.”

Bischof is offering a limited number of coaching sessions and workshops at a special price until 31 January 2022. Interested parties can contact rbischof@presented-by.de

Roland Bischof – presented by gmbh

Roland Bischof is one of the most renowned sports marketing experts in Germany with a focus on sponsorship, marketing, media & brand ambassadors. He has been considered a pioneer in sponsoring since 1986, has experience from almost 100 countries and has held leading positions in over 500 national and international projects with a focus on football or sports. In addition to advising national and international brands and their agencies, he has also worked as a personal manager for famous athletes since 1998 – for footballers of the German national team as well as icons from other sports (e.g. NHL superstar Leon Draisaitl). In more than three decades, he has also built up a trusting and strong international network of experts and decision-makers, especially in the fields of business, sports (with a focus on football) and communication.

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