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Qatar Expert Roland Bischof plans to open a “Center of Excellence for Sports & Business” In Doha, Qatar

Veröffentlicht in News | 29. January 2019 | Claudia

Roland Bischof, Managing Director of the Berlin agency PRESENTED BY GmbH, plans to open a “Center of Excellence for Sports & Business” in the Qatari capital Doha in spring 2019, where companies and institutions will be advised on their concepts and projects.

The “Center of Excellence for Sport & Business” is aimed at Qatari as well as German and European companies. It has the function of a link to balance out intercultural differences and offers companies an excellent platform to get involved in the Qatari market – there is already interest from brands that want to actively present themselves for the FIFA World Cup 2022.

Bischof has already been more than 60 times in Doha since 2005. At the time, he was selected as an expert in sports marketing & sponsoring for the Asian Games 2006, but initially advised on issues relating to the Al Sadd Club and the Qatari national football team.

With over 30 years of experience in the international sports business, he is very well networked and has directly witnessed the rapid development of the country, which began even before the election as the host country for the 2022 World Cup. However, the World Cup is only a milestone – albeit the most important one at the moment – in the state program Qatar National Vision 2030.

Bischof, who also advises sports greats such as Leon Draisaitl, Torsten Frings and Thomas Helmer, now knows his way around Qatar and sees the first FIFA World Cup in an open, hospitable Arab country like Qatar more as an opportunity than a burden.

“I have found time and again that the prefabricated and mostly negative opinion about Qatar in this country neither applies nor agrees with the opinion of the local people. One should fly there and see for oneself – but three days are not enough. The country is characterised by respect and hospitality”. Only at the beginning of the year was he in Doha again for ten days to prepare the planned activities.

“I am delighted with the positive interest of the Kataris in Germany,” says Roland Bischof. “One should meet this openly. Qatar is now a highly developed country with some of the most pronounced women’s rights in the Arab region. For example, more women than men study there in percentage terms. And also, as in Germany”.

It is also fitting that Monika Staab became a German Football Ambassador in 2014, who built up women’s and girls’ football in Qatar. The now non-profit association of German Football Ambassadors was founded by Bischof and works closely with the Federal Foreign Office. So, he is in exchange with the German ambassador Hans-Udo Muzel and his Qatari counterpart HE Sheikh Saoud Bin Abdulrahman Al Thani. Bischof, who is also a member of the German-Arab association Ghorfa, says: “We must build bridges and break down prejudices”.



Roland Bischof is one of the most renowned experts on the market for sponsoring, marketing and testimonials. As a German entrepreneur, he is also a speaker, author, founder of the Initiative Deutscher Fußball Botschafter (German Football Ambassador Initiative) and Vice President of the FASPO (Association for Sponsoring in Germany, Austria and Switzerland) as well as a member of the jury for the Kulturmarken Award. He started out in 1986 as one of the pioneers in the sponsoring sector and over the past 30 years has managed around 500 national as well as international projects focusing on sport. He is a bestselling author with over 15,000 books sold in the fields of sponsoring and event marketing plus 20 years of national and international speaking experience.


At the start of his self-employment in 1986, sponsoring hardly existed in any noteworthy form. Until the EXPO ´92 in Seville, where he headed the VIP area of the German Pavilion, he concentrated mainly on national sponsoring, marketing and the organisation of sports and music projects. This was followed by several international engagements, which to this day allow him to draw on a wealth of experience from almost a hundred countries.

As CEO of Presented By GmbH, a sports business agency with offices in Berlin and Monaco, he accompanies companies, clubs and investor groups in their search for the right brands and markets. Step by step he also built up an international testimonial pool of celebrities from sports, film, music and art.

He has also been consulting athletes for over twenty years. His first client was the incumbent European football champion Thomas Helmer, who still trusts him today. In addition to numerous football greats, he now also looks after leading athletes of other sports such as the NHL superstar Leon Draisaitl.


Roland Bischof is one of the most renowned speakers in the field of sponsoring and marketing. With his passion for sport, especially football, his personal closeness to sports celebrities and his wide international wealth of experience, he has been inspiring audiences for 20 years. In his keynotes and impulse speeches he combines relevant topics with inspiring entertainment. His authentic, positive and credible mentality takes the audience on a journey into the world of brands, marketing, sports and business.


Sponsoring, sport business, marketing and communication


German, English


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