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Jürgen Klopp receives his Award “GERMAN FOOTBALL AMBASSADOR 2019” at FIFA Club World Cup in Doha, Qatar

Veröffentlicht in News | 19. December 2019 | Carsten

BERLIN | DOHA, QATAR | 19.12.2019

The German Football Ambassador 2019, Jürgen Klopp, will officially receive his award during the FIFA Club World Cup in Qatar. Roland Bischof, initiator of the football ambassador idea, met the successful coach in Doha. “I have been to Qatar about 70 times and have known the country for 14 years – it is more possible to find an oasis of peace in Jürgen’s busy schedule here than in Europe,” he smiles.

The successful Liverpool coach had already been awarded the title of German Football Ambassador before being awarded the title of World Coach, but was only able to attend the ceremony at the Foreign Office on video because he was in the hot phase of the league and the Champions League with Liverpool FC in May, which he later won.

So Jürgen Klopp and Roland Bischof arranged to meet in Doha and could officially hand over the trophy. The prize honours the appearance of German football personalities abroad and their contribution to the positive image of Germany in the world. Klopp, who enjoys sympathies around the globe, is aware of his exemplary function and the resulting responsibility. Already when he was nominated in Liverpool, he said that he would continue to try to fulfil this role as best as possible in the future. At the handover in Qatar, he thanked with the words: “Once again, thank you for the award. I will continue to try to present Germany in the best possible way”.

The prize money associated with the award always goes to a social project. On this occasion, Klopp wished to have the support for the Hout Bay United Football Community in South Africa, who also organize the project “Joy is Round”, that he personally knows and has visited. The presentation took place a few weeks ago at the German Embassy in Pretoria, South Africa on invitation of the German Ambassador Dr Martin Schäfer, who is also a member of the jury of the German Football Ambassador.

Further awards this year went to Marc-André ter Stegen of FC Barcelona (public award) and Spain legend Bernd Schuster (honorary award). At the end of the ceremony, Bischof said: “I am happy to see the family of football ambassadors continue to grow and now have a very special character”.









Photos: among other things new jerseys for Hout Bay United Football Community could be bought already



Roland Bischof is one of the most renowned experts on the market for sponsoring, marketing and testimonials. As a German entrepreneur, he is also a speaker, author, founder of the Initiative Deutscher Fußball Botschafter (German Football Ambassador Initiative) and Vice President of the FASPO (Association for Sponsoring in Germany, Austria and Switzerland) as well as a member of the jury for the Kulturmarken Award. He started out in 1986 as one of the pioneers in the sponsoring sector and over the past 30 years has managed around 500 national as well as international projects focusing on sport. He is a bestselling author with over 15,000 books sold in the fields of sponsoring and event marketing plus 20 years of national and international speaking experience.


At the start of his self-employment in 1986, sponsoring hardly existed in any noteworthy form. Until the EXPO ´92 in Seville, where he headed the VIP area of the German Pavilion, he concentrated mainly on national sponsoring, marketing and the organisation of sports and music projects. This was followed by several international engagements, which to this day allow him to draw on a wealth of experience from almost a hundred countries.

As CEO of Presented By GmbH, a sports business agency with offices in Berlin and Monaco, he accompanies companies, clubs and investor groups in their search for the right brands and markets. Step by step he also built up an international testimonial pool of celebrities from sports, film, music and art.

He has also been consulting athletes for over twenty years. His first client was the incumbent European football champion Thomas Helmer, who still trusts him today. In addition to numerous football greats, he now also looks after leading athletes of other sports such as the NHL superstar Leon Draisaitl.


Roland Bischof is one of the most renowned speakers in the field of sponsoring and marketing. With his passion for sport, especially football, his personal closeness to sports celebrities and his wide international wealth of experience, he has been inspiring audiences for 20 years. In his keynotes and impulse speeches he combines relevant topics with inspiring entertainment. His authentic, positive and credible mentality takes the audience on a journey into the world of brands, marketing, sports and business.


Sponsoring, sport business, marketing and communication


German, English


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